Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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ragtop
San Leandro, US
★★★★★ 5
Nice treat/toy
Color: Knuckle Bone, Size: XX-Large
Dogs love these.
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Reviewed in the United States on June 3, 2026
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Gandalf the Gradient
Chelsea, US
★★★★★ 5
The best toy my dog has
Color: Monster Bone, Size: XX-Large
Our lab mix is a very ambitious chewer - forget retrieving... he seems to think his "job" in life is to destroy things with his teeth. He's very methodical about it; he'll chew and chew and chew, targeting the object's weakest points, until all that remains is a littering of coin-sized remnants. He even started to make progress on his heavy duty black Kong within about a week. By the time he was about 8 months old, we figured out that the only toys he can be left alone with are the ones made by Nylabone. He has all their models: dinosaurs, rings, small bones, and branches. These Nylabone toys are a hard plastic that chips off in tiny little shards. He's happy because he feels like he's making progress (even though it takes him a long time to do so) and we're happy because the toys last a relatively long time and he can't swallow anything that might hurt him. He does leave tiny plastic shavings on the carpet, but we have to vacuum a lot anyways because of his fur, so it's not a big deal. Of all his Nylabone toys, this is the best (and probably his favorite of the bunch). He really likes the size - just right for him to prance around with and show off. Although he's had it for four months, it's still smooth enough in the middle that we can hold it for him comfortably, and it's retained its original shape (unlike dinosaur and branch). If we could just train him not to drop this on our feet when he wants attention(it weighs a few pounds and has gotten a bit pokey on the ends)this would be the perfect toy.
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Reviewed in the United States on August 31, 2012
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Tiffany couch
Lowell, US
★★★★★ 5
Great toy for your fur baby.
Size: Pack of 3, Color: Pacifier, Size: Pack of 3, Color: Pacifier
My husky’s all time favorite toy! He’s obsessed.
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DS
Battle Creek, US
★★★★★ 5
Cute squeaky toy, good price.
Size: Pack of 3, Color: Mini Loofa
These little squeaky toys are one of my yorkie pups favorite. Being latex they are last longer than the material ones. Good price for the 3 pack.
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Danielle
Massapequa, US
★★★★★ 5
Loved by Morkie
Size: Pack of 3, Color: Small/Med Bone
My dog loves these! She’s a 12 pound aggressive chewer and hasn’t ripped these up. One of her favorite toys cause she loves the squeaky sound.
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Reviewed in the United States on January 30, 2026

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